Principles

The core idea of Optimize Energy is straightforward: by systematically identifying and reducing internal energy drains, individuals and organizations can unlock greater success, flow, and satisfaction. Energy drains or “entropy” is the energy lost or wasted due to inefficiencies, friction, or destructive conflict. Our tools and programs help you pinpoint and eliminate these energy drains, enabling you to achieve your most important work-life goals with greater clarity, ease, and momentum. 

Our work is based on a set of five universal principles. While each principle is powerful on its own, together they make a dynamic framework for achieving any goal you set and deeply care about. 

01: Think in Systems

Everything is a system and all systems are interconnected. When trying to solve a problem, or capture an opportunity, first assess and understand the whole system, especially its interconnection points. Learn more. 

02: Don’t Fight the Physics

Every system is subject to the same constraints. Namely, the first and second laws of thermodynamics which govern how energy is used and made available within a system. Learn more

03: Problems Create Progress

Celebrate problems because every problem has within it a solution. Without apparent problems, there can be no actionable feedback between a system and its environment. Learn more

04: Know the Forces at Play

There are a few high-leverage points to create change in any system. Knowing when and how to apply the right forces at the right leverage points can multiply your impact. We will show you how. Learn more

05: Emergence is the Goal

When a system reaches new levels of complexity, new behaviors emerge. We’re all in this together, emerging into something new. What will it be and how will you contribute? Learn more